Engage customers faster and smarter, at scale — on WhatsApp
Where customers are active, smart businesses show up. Run verified, compliant WhatsApp at enterprise volume, with automation in front and real agents behind it.
What is the WhatsApp Business API?
The WhatsApp Business API is the official route for organisations to message customers on WhatsApp at scale. Unlike the free Business app — which is limited to one device and manual replies — the API supports automation, multiple concurrent agents, campaign broadcasts and integration with your CRM.
Just Connect handles the entire path: official WABA onboarding, template approvals, verified business profile setup, and green tick eligibility guidance, then gives your team the inbox and automation layer to run it day to day.
What changes
- Open rates that email cannot match, on a channel customers prefer
- Verified brand identity instead of an unknown number
- Routine queries resolved without an agent touching them
- Every conversation logged against the CRM contact
Capabilities
What you get out of the box
These capabilities are configured during onboarding and adjustable from the dashboard afterwards, with no development ticket required.
Template messaging & broadcast campaigns
Send pre-approved templates for alerts, reminders and promotions to segmented lists in bulk, with per-campaign delivery and read tracking.
AI chatbot with smart agent handoff
Automate common queries end to end, then route to a live agent with the full conversation preserved — no context lost in the handover.
Multi-agent collaboration
Internal notes, assignment rules, escalation paths and collision prevention so two agents never reply to the same customer.
Real-time reporting & analytics
Live dashboards for response time, agent productivity, conversation volume, and template performance — per campaign and per team.
Official WABA onboarding & compliance
Enterprise-grade API access on compliant infrastructure, with opt-in handling and policy-safe templates that survive review.
Verified business profile
A branded profile with a logo, description, and website, plus guidance through verification and green tick eligibility.
Where it fits
Built around real team workflows
The same platform is configured differently depending on who is using it and what they are accountable for.
Order & delivery updates
Confirmations, dispatch alerts, and delivery windows are sent where customers actually read them — with replies handled in the same thread.
Lead nurture & re-engagement
Follow up on enquiries with rich templates that include images, brochures, and buttons, then continue the conversation live.
Appointment & payment reminders
Automated reminders with one-tap confirmation or rescheduling, cutting no-shows and chase calls.
Support at volume
Bot-first triage that resolves routine questions instantly and escalates the rest to the right agent queue.
How we work
A rollout designed to prove itself before it scales
No big-bang migration. We go live with one team, watch real conversations, tune the setup, and then expand, so you know it works before it is everywhere.
Map the conversation
We start with how customers actually reach you today — which channels, which volumes, where things break down — and design the flow around that, not around a feature list.
Configure & integrate
Numbers, IVR, templates, bot scripts, and routing rules are configured, then wired into your CRM or helpdesk so data flows both ways from day one.
Pilot with a real team
We go live with one team or one channel first, watch the real transcripts, and tune routing and bot responses before rolling out wider.
Scale & optimise
Dashboards show what is working. We expand channels, refine automations, and add capacity as volume grows, with support throughout.
FAQ
WhatsApp Business API, answered
The green tick is granted by Meta based on brand notability and policy compliance — no provider can guarantee it. We prepare and submit your verification correctly and guide you on the criteria that improve eligibility.
Meta bills per conversation, with rates that vary by category (marketing, utility, authentication, service) and country. We walk you through the current rate card and estimate cost against your expected volumes before you commit.
Yes, provided it is migrated off the WhatsApp Business app first. We handle the migration so your customers continue messaging the number they already know.
Any business-initiated message outside a 24-hour service window must use a template Meta has reviewed. We draft templates that pass the review process and manage resubmissions if policies change.
Also in the platform
Works better with the rest of the stack
Every channel shares the same contact record, so adding another channel is configuration, not a second implementation.
See WhatsApp Business API running on your use case
Bring a real scenario from your team. We'll configure the flow live on the call so you can see exactly how it would behave in production.
No obligation · Typical setup goes live within days · Works with your existing CRM