The channel that reaches every handset — now with rich media
SMS still lands where nothing else does: no app, no data connection, no install. RCS adds branding, images and buttons on top of it, and Just Connect runs both from one dashboard.
Why SMS and RCS still matter
SMS remains the only channel with effectively universal reach. It needs no internet connection and no application, which is exactly why OTPs, delivery alerts and critical notifications still run on it.
RCS is its modern successor — verified sender branding, images, carousels and tappable buttons rendered inside the native messaging app. Just Connect routes each message down the best available path, so devices that support RCS get the rich experience and everything else falls back to SMS automatically.
What changes
- Universal reach — no app or data connection required
- OTP routes kept clear of promotional traffic
- Brand name on the message instead of a random number
- Automatic RCS-to-SMS fallback on unsupported devices
Capabilities
What you get out of the box
Configured during onboarding, adjustable from the dashboard afterwards — no development ticket required.
Transactional & promotional routes
Separate high-priority transactional routing from bulk promotional traffic, so an OTP is never stuck behind a campaign queue.
High-reliability OTP delivery
Low-latency delivery on dedicated routes with retry logic and fallback, because a delayed OTP is a lost signup.
Branded sender ID
Messages arrive from your registered brand name rather than an anonymous number, lifting trust and open rates.
Rich RCS media
Images, carousels, quick replies and call-to-action buttons inside the native messaging app, with verified sender branding.
DLT & compliance handling
Sender ID and template registration managed for you, keeping campaigns compliant with regulatory requirements.
Delivery analytics
Per-campaign delivery, failure and latency reporting so you can see exactly what landed and what did not.
Where it fits
Built around real team workflows
The same platform, configured differently depending on who's using it and what they're accountable for.
Authentication & OTP
Time-critical one-time passcodes on priority routes, monitored for latency so signups and payments never stall.
Alerts & notifications
Payment confirmations, dispatch updates, appointment reminders and service notices delivered reliably at volume.
Promotional campaigns
Segmented offer campaigns with branded sender IDs, and RCS creative where the handset supports it.
Fallback for every channel
When WhatsApp or RCS cannot deliver, SMS picks it up automatically so the message still reaches the customer.
How we work
A rollout designed to prove itself before it scales
No big-bang migration. We go live with one team, watch real conversations, tune it, then expand — so you know it works before it's everywhere.
Map the conversation
We start with how customers actually reach you today — which channels, which volumes, where things break down — and design the flow around that, not around a feature list.
Configure & integrate
Numbers, IVR, templates, bot scripts and routing rules are configured, then wired into your CRM or helpdesk so data flows both ways from day one.
Pilot with a real team
We go live with one team or one channel first, watch the real transcripts, and tune routing and bot responses before rolling out wider.
Scale & optimise
Dashboards show what is working. We expand channels, refine automations and add capacity as volume grows — with support throughout.
FAQ
SMS & RCS Messaging, answered
SMS is plain text with universal device support. RCS adds verified branding, images, carousels and buttons inside the default messaging app — but only on supported handsets, which is why we always pair it with SMS fallback.
Also in the platform
Works better with the rest of the stack
Every channel shares the same contact record, so adding another is configuration — not a second implementation.
See SMS & RCS Messaging running on your use case
Bring a real scenario from your team. We'll configure the flow live on the call so you can see exactly how it would behave in production.
No obligation · Typical setup live within days · Works with your existing CRM